So Marvel had a fashion show during CCI this year. Well fashion show in that it featured clothes based on their superheroes.

As you can see, it was more just models (eerily similar looking models) in tight skimpy costumes. Heck even Marvel’s own Director of Merchandising, Damon Nee, agreed that is was more about the girls than the clothes.

Traffic stopped all around the booth as fans craned their necks to take in the costumes… Well, the models in the costumes.

And I bet Marvel wonders why they can’t reach more female readers. Or maybe they just don’t care anymore.

Photos via io9.com